Sales & Marketing Executive

Job Summary

The Sales & Marketing Executive will own the commercial growth of the ISP in driving revenue, client acquisition, and market expansion across residential, SME, enterprise, and wholesale segments. This role combines strategic leadership with hands-on execution, building a high-performing team and a strong partner ecosystem to fuel sustainable growth in a competitive market.

Key Responsibilities

1. Develop sales and marketing strategy—Design and execute an integrated commercial strategy aligned with company growth objectives.
2. Own revenue and subscriber growth—Take full accountability for achieving revenue, subscriber growth, and market expansion targets.
3. Build and lead a high-performing team—Recruit, coach, and manage the Sales & Marketing team, instilling a culture of accountability and results.
4. Drive customer acquisition—Grow the customer base across residential, SME, enterprise, and wholesale segments through effective sales channels and targeted marketing campaigns.
5. Develop strategic partnerships—Identify and secure business opportunities with apartments, estates, property developers, corporates, resellers, and referral partners.
6. Plan and optimize marketing campaigns—Execute integrated marketing initiatives (digital, traditional, and on-ground) to build brand awareness, generate qualified leads, and maximize ROI.
7. Monitor commercial performance—Manage the sales pipeline, forecast revenue, analyze KPIs, and implement corrective actions to keep targets on track.
8. Cross-functional collaboration—Work closely with Technical, Customer Success, and Finance teams to ensure seamless service delivery, improve retention, and support sustainable business growth.
   
   
   Key Requirements
   
   ● University degree in Marketing, Business Administration, Commerce, or a Telecommunications-related discipline.
   ● Relevant professional certifications in Sales, Marketing, or Digital Marketing will be highly regarded.
   ● A Master of Business Administration (MBA) is a distinct advantage.
   
   Experience
   
   ● Minimum of 5 years’ experience in sales, marketing, or business development, preferably within an ISP, telecommunications, ICT, or technology company.
   ● At least 3 years of management experience supervising high-performing sales or marketing departments.
   ● Demonstrated success in hitting revenue, acquisition, and expansion objectives.
   ● Experience in securing high-value accounts and building strategic partner ecosystems.
   
   Skills & Competencies
   
   ● Exceptional leadership and personnel management capabilities.
   ● Advanced skills in commercial negotiation and business development.
   ● Deep knowledge of lead generation and digital marketing frameworks.
   ● Strong understanding of fiber broadband technologies, GPON networks, ISP operations, customer acquisition models, and subscription-based businesses.
   ● Competency in CRM platforms, Office suites, and analytical reporting.
   ● Sound financial acumen and analytical decision-making skills.
   ● Strong communication skills for effective stakeholder engagement.
   ● Ability to thrive in target-driven environments and execute commercial strategy.
   
   
   Key Performance Indicators (KPIs)
   
   ● Revenue performance: Consistently meet or exceed established monthly and annual financial objectives.
   ● Sales pipeline health: Cultivate a robust funnel of high-quality prospects to ensure long-term revenue sustainability.
   ● Subscriber base expansion: Deliver on client acquisition goals across home, business, corporate, and wholesale markets.
   ● Channel and partner development: Onboard key stakeholders including property managers, developers, and strategic commercial resellers.
   ● Marketing ROI and lead conversion: Optimize promotional activities to hit lead generation and campaign efficiency benchmarks

Apply now! Send your CV to [email protected]